Google Adwords
Your Google Adword spend in October is around $100 more than Oct 2012. This indicates that there has been no initial savings made and the account has just continued to run as status quo.
Oct 2012 Spend = $456
Oct 2013 Spend = $552
Additions to recognize differently to 2012 include:
5 more Ad groups in Oct 13
Over 100 extra Keywords in Oct 13
More than 300 extra clicks in Oct 13
Total number of keywords = 500 + keyword variations
About 200 to 280 keywords mats.co.nz already feature and rank highly organically on the first page of google.co.nz
This indicates a few things:
1. Do you need Google Adwords featuring with these specific Keywords
2. What potential savings you will make by pausing ads in these specific keywords
3. Having mats.co.nz appear multiple times on a Google search worth the investment
4. If taking down the Ads in these searches will influence results
I recommend we look at the following:
1. Pause half the keyword google ads that are dominant in Google organic results (Keyword pdf attached)
2. Check ads link through to its personalised page eg. mats.co.nz/seagrass
3. Check ad links, that they go through to a website link. eg. Anti-Fatigue advert goes to Page error
Google Organic (SEO)
Your website ranking organically in Google has increased dramatically since December 2012. In Oct 2012 you appeared in no keyword searches organically in Google. You only appeared in Google when someone searches 'Wholesale Matting Company'.
In Oct 2013 mats.co.nz appears in over 200 keyword searches organically in all variations on the first page of Google.co.nz, with specific links to pages on the website which relates a the search made. In about 100 of these searches you appear more than twice on the the first page.
I recommend the following:
1. Continue to work on the backend of mats.co.nz
2. Lyn to continue to tag photos and page titles
Facebook
Your Facebook page is now up and operational, as you know Facebook is a valuable tool to interact and be social with current, past and future customers.
You are currently sitting at 12 likes.
I recommend the following:
1. Build up followers by connecting with email contacts, friends in Facebook personal pages, email marketing, facebook advertising
2. Connect with suppliers and customer Facebook business pages
3. Post as much as you can, this can include Jobs, portfolio, news, bargain bin, offers etc
Your Google Adword spend in October is around $100 more than Oct 2012. This indicates that there has been no initial savings made and the account has just continued to run as status quo.
Oct 2012 Spend = $456
Oct 2013 Spend = $552
Additions to recognize differently to 2012 include:
5 more Ad groups in Oct 13
Over 100 extra Keywords in Oct 13
More than 300 extra clicks in Oct 13
Total number of keywords = 500 + keyword variations
About 200 to 280 keywords mats.co.nz already feature and rank highly organically on the first page of google.co.nz
This indicates a few things:
1. Do you need Google Adwords featuring with these specific Keywords
2. What potential savings you will make by pausing ads in these specific keywords
3. Having mats.co.nz appear multiple times on a Google search worth the investment
4. If taking down the Ads in these searches will influence results
I recommend we look at the following:
1. Pause half the keyword google ads that are dominant in Google organic results (Keyword pdf attached)
2. Check ads link through to its personalised page eg. mats.co.nz/seagrass
3. Check ad links, that they go through to a website link. eg. Anti-Fatigue advert goes to Page error
Google Organic (SEO)
Your website ranking organically in Google has increased dramatically since December 2012. In Oct 2012 you appeared in no keyword searches organically in Google. You only appeared in Google when someone searches 'Wholesale Matting Company'.
In Oct 2013 mats.co.nz appears in over 200 keyword searches organically in all variations on the first page of Google.co.nz, with specific links to pages on the website which relates a the search made. In about 100 of these searches you appear more than twice on the the first page.
I recommend the following:
1. Continue to work on the backend of mats.co.nz
2. Lyn to continue to tag photos and page titles
Your Facebook page is now up and operational, as you know Facebook is a valuable tool to interact and be social with current, past and future customers.
You are currently sitting at 12 likes.
I recommend the following:
1. Build up followers by connecting with email contacts, friends in Facebook personal pages, email marketing, facebook advertising
2. Connect with suppliers and customer Facebook business pages
3. Post as much as you can, this can include Jobs, portfolio, news, bargain bin, offers etc
RSS Feed