Your Google Adword spend in July 2014 was huge with a spend of $607, the exact same spend in June 2014 and your spend in July 2013 was $974, so savings of $367. Your conversion cost per click is $0.47 less per click.
July 2013 Spend = $974
July 2014 Spend = $607.82
July 2013 Clicks = 956
July 2013 Converted clicks = 395
July 2014 Clicks = 910
July 2014 Converted clicks = 324
July 2013 Cost per converted click = $1.52 per click
July 2014 Cost per converted click = $1.21 per click
Additions to recognize differently to 2013 include:
More than 46 extra clicks in July 14
Total number of keywords = 500 + keyword variations
About 200 to 280 keywords mats.co.nz still continue to feature and rank highly organically on the first page of google.co.nz
This indicates a few things:
1. Do you need Google Adwords featuring with these specific Keywords
2. What potential savings you will make by pausing ads in these specific keywords
3. Having mats.co.nz appear multiple times on a Google search worth the investment
4. If taking down the Ads in these searches will influence results
Your Facebook page has been up now for over 4 months, as you know Facebook is a valuable tool to interact and be social with current, past and future customers.
You are currently sitting at 2988 likes. You asked me the below in your last email - "On the subject of Facebook Likes, we note a sharp increase in these, all from overseas non-English speaking countries. We are unclear what the advantage is to have an extra 3000 Likes of this nature. Our understanding was you would target NZ users, in particular, the education sector."
To answer your question, the advantage of this is to show those who I sent emails to, that you have 'likes' on your Facebook page. They cannot see where these likes come from, the perception is that they think your reputable in New Zealand as to the amount of 'likes' you have. Someone is not going to 'like' your page if they see only 40 likes. The reason behind getting these likes is to boost it with real New Zealand likes.
Other Reports - Please see attachements below:
I ran some real in depth reports on top 3 searches - Mats /Matting/ Anti-fatigue Mats