Google Adwords

Your Google Adword spend in July 2014 was huge with a spend of $607, the exact same spend in June 2014 and your spend in July 2013 was $974, so savings of $367. Your conversion cost per click is $0.47 less per click.

July 2013 Spend = $974
July 2014 Spend = $607.82

July 2013 Clicks = 956
July 2013 Converted clicks = 395
July 2014 Clicks = 910
July 2014 Converted clicks = 324

July 2013 Cost per converted click = $1.52 per click
July 2014 Cost per converted click = $1.21 per click

Additions to recognize differently to 2013 include:
More than 46 extra clicks in July 14

Total number of keywords = 500 + keyword variations

About 200 to 280 keywords mats.co.nz still continue to feature and rank highly organically on the first page of google.co.nz

This indicates a few things:

1. Do you need Google Adwords featuring with these specific Keywords
2. What potential savings you will make by pausing ads in these specific keywords
3. Having mats.co.nz appear multiple times on a Google search worth the investment
4. If taking down the Ads in these searches will influence results

Facebook

Your Facebook page has been up now for over 4 months, as you know Facebook is a valuable tool to interact and be social with current, past and future customers. 

You are currently sitting at 2988 likes. You asked me the below in your last email - "On the subject of Facebook Likes, we note a sharp increase in these, all from overseas non-English speaking countries. We are unclear what the advantage is to have an extra 3000 Likes of this nature. Our understanding was you would target NZ users, in particular, the education sector."

To answer your question, the advantage of this is to show those who I sent emails to, that you have 'likes' on your Facebook page. They cannot see where these likes come from, the perception is that they think your reputable in New Zealand as to the amount of 'likes' you have. Someone is not going to 'like' your page if they see only 40 likes. The reason behind getting these likes is to boost it with real New Zealand likes.

Other Reports - Please see attachements below:


I ran some real in depth reports on top 3 searches - Mats /Matting/ Anti-fatigue Mats

Google Adwords

Your Google Adword spend in June 2014 was huge with a spend of $607 and your spend in June 2013 was $496, so no savings as $111 more spent. But again your conversion cost per click is $0.47 less per click. Great consistency.

June 2013 Spend = $496.84
June 2014 Spend = $607.83

June 2013 Clicks = 955
June 2013 Converted clicks = 296
June 2014 Clicks = 973
June 2014 Converted clicks = 502

June 2013 Cost per converted click = $1.68 per click
June 2014 Cost per converted click = $1.21 per click

Additions to recognize differently to 2013 include:
More than 22 extra clicks in June 14

Total number of keywords = 500 + keyword variations

About 200 to 280 keywords mats.co.nz still continue to feature and rank highly organically on the first page of google.co.nz

This indicates a few things:

1. Do you need Google Adwords featuring with these specific Keywords
2. What potential savings you will make by pausing ads in these specific keywords
3. Having mats.co.nz appear multiple times on a Google search worth the investment
4. If taking down the Ads in these searches will influence results

I still recommend we look at the following:

1. Pause half the keyword google ads that are dominant in Google organic results (Organic Keyword pdf attached)
2. Check ads link through to its personalised page eg. mats.co.nz/seagrass (This has improved well)
3. Check ad links, that they go through to a website link. eg. Anti-Fatigue advert goes to Page error still

Google Organic (SEO)

In June 2013 you appeared in some keyword searches organically in Google. You only appeared in Google when someone searches 'Wholesale Matting Company' and in about 10 keyword variations related to Mats and of course as a Google advert.

In June 2014 mats.co.nz appeared in over 400 keyword searches organically in all variations on the first page of Google.co.nz, with specific links to pages on the website which relates a the search made. In about 100 of these searches you appear more than twice on the the first page.

Also to notice, that mats.co.nz appear in about 200 keyword searches made locally, eg. safety mats auckland, matting hamilton. This means if anyone is searching locally within there region or city, Wholesale matting is found at the top of the first page.

I recommend the following:

1. Continue to work on the backend of mats.co.nz
2. Lyn to continue to tag photos and page titles
3. Create individual pages hidden in website for Major cities, Auckland, Wellington, Hamilton

Facebook

Your Facebook page has been up now for over 3 months, as you know Facebook is a valuable tool to interact and be social with current, past and future customers. 

You are currently sitting at 32 likes. 1 like more than June 2013.

Email Marketing hasn't effective Social Media as of yet.

Google Adwords

Your Google Adword spend in May was over $580 and your spend in May 2013 was $526, so you spent more $. But you were able to get more converted clicks and pay exactly 0.50 a click for them. Huge improvement.

May 2013 Spend = $526
May 2014 Spend = $583.49

May 2013 Clicks = 1017
May 2013 Converted clicks = 323
May 2014 Clicks = 1193
May 2014 Converted clicks = 518

May 2013 Cost per converted click = $1.63 per click
May 2014 Cost per converted click = $1.13 per click

Additions to recognize differently to 2013 include:
More than 178 extra clicks in May 14

Total number of keywords = 500 + keyword variations

About 200 to 280 keywords mats.co.nz still continue to feature and rank highly organically on the first page of google.co.nz

This indicates a few things:

1. Do you need Google Adwords featuring with these specific Keywords
2. What potential savings you will make by pausing ads in these specific keywords
3. Having mats.co.nz appear multiple times on a Google search worth the investment
4. If taking down the Ads in these searches will influence results

I still recommend we look at the following:

1. Pause half the keyword google ads that are dominant in Google organic results (Organic Keyword pdf attached)
2. Check ads link through to its personalised page eg. mats.co.nz/seagrass (This has improved well)
3. Check ad links, that they go through to a website link. eg. Anti-Fatigue advert goes to Page error still

Google Organic (SEO)

In Dec 2012 you appeared in some keyword searches organically in Google. You only appeared in Google when someone searches 'Wholesale Matting Company' and in about 10 keyword variations related to Mats and of course as a Google advert.

In Dec 2013 mats.co.nz appeared in over 300 keyword searches organically in all variations on the first page of Google.co.nz, with specific links to pages on the website which relates a the search made. In about 100 of these searches you appear more than twice on the the first page.

Also to notice, that mats.co.nz appear in about 200 keyword searches made locally, eg. safety mats auckland, matting hamilton. This means if anyone is searching locally within there region or city, Wholesale matting is found at the top of the first page.

I recommend the following:

1. Continue to work on the backend of mats.co.nz
2. Lyn to continue to tag photos and page titles
3. Create individual pages hidden in website for Major cities, Auckland, Wellington, Hamilton

Facebook

Your Facebook page has been up now for over 3 months, as you know Facebook is a valuable tool to interact and be social with current, past and future customers. 

You are currently sitting at 31 likes. 2 links more than April 14.

I recommend the following:

1. Build up followers by connecting with email contacts, friends in Facebook personal pages, email marketing, facebook advertising
2. Connect with suppliers and customer Facebook business pages
3. Post as much as you can, this can include Jobs, portfolio, news, bargain bin, offers etc

I will send out an email to 5000 of my nation wide schools and contacts at no cost. I will analyse how many extra likes Wholesale matting gets.

Google Adwords

Your Google Adword spend in April 14 was under $409 and your spend in April 13 was $550, so a saving of $127. This indicates that there has been a change and savings made. This is another month of saving. Roughly a 25% saving.

April 2013 Spend = $537.62
April 2014 Spend = $409.12

April 2013 Clicks = 1028
April 2013 Converted clicks = 362
April 2014 Clicks = 1053
April 2014 Converted clicks = 402

April 2013 Cost per converted click = $1.49 per click
April 2014 Cost per converted click = $1.02 per click

Additions to recognize differently to April 2013 include:
More than 25 extra clicks in April 13
Total number of keywords = 500 + keyword variations

About 200 to 280 keywords mats.co.nz still continue to feature and rank highly organically on the first page of google.co.nz

This indicates a few things:

1. Do you need Google Adwords featuring with these specific Keywords
2. What potential savings you will make by pausing ads in these specific keywords
3. Having mats.co.nz appear multiple times on a Google search worth the investment
4. If taking down the Ads in these searches will influence results

I still recommend we look at the following:

1. Pause half the keyword google ads that are dominant in Google organic results (Organic Keyword pdf attached)
2. Check ads link through to its personalised page eg. mats.co.nz/seagrass (This has improved well)
3. Check ad links, that they go through to a website link. eg. Anti-Fatigue advert goes to Page error still

Google Organic (SEO)

In April 2013 you appeared in some keyword searches organically in Google. You only appeared in Google when someone searches 'Wholesale Matting Company' and in about 10 keyword variations related to Mats and of course as a Google advert.

In April 2014 mats.co.nz appeared in over 400 keyword searches organically in all variations on the first page of Google.co.nz, with specific links to pages on the website which relates a the search made. In about 120 of these searches you appear more than twice on the the first page.

Also to notice, that mats.co.nz appear in about 200 keyword searches made locally, eg. safety mats auckland, matting hamilton. This means if anyone is searching locally within there region or city, Wholesale matting is found at the top of the first page.

I recommend the following:

1. Continue to work on the backend of mats.co.nz
2. Lyn to continue to tag photos and page titles
3. Create individual pages hidden in website for Major cities, Auckland, Wellington, Hamilton

Facebook

Your Facebook page has been up now for over 7 months, as you know Facebook is a valuable tool to interact and be social with current, past and future customers. 

You are currently sitting at 29 likes. 3 likes more than March 2014.

I recommend the following:

1. We need to Build up followers by connecting with email contacts, friends in Facebook personal pages, email marketing, facebook advertising
2. Connect with suppliers and customer Facebook business pages
3. Post as much as you can, this can include Jobs, portfolio, news, bargain bin, offers etc

Google Adwords

March 2013 Spend = $559
March 2014 Spend = $386

March 2013 Clicks = 910
March 2013 Converted clicks = 271
March 2014 Clicks = 932
March 2014 Converted clicks = 390


March 2013 Cost per converted click = $2.06 per click
March 2014 Cost per converted click = $0.98 per click

Additions to recognize differently to 2013 include:
3 more Ad groups in March 13
$173 less spent in March 2014 compared to March 13
More than 12 extra clicks in March 13

Total number of keywords = 500 + keyword variations

About 200 to 280 keywords mats.co.nz still continue to feature and rank highly organically on the first page of google.co.nz

This indicates a few things:

1. Do you need Google Adwords featuring with these specific Keywords
2. What potential savings you will make by pausing ads in these specific keywords
3. Having mats.co.nz appear multiple times on a Google search worth the investment
4. If taking down the Ads in these searches will influence results

I still recommend we look at the following:

1. Pause half the keyword google ads that are dominant in Google organic results (Organic Keyword pdf attached)
2. Check ads link through to its personalised page eg. mats.co.nz/seagrass (This has improved well)
3. Check ad links, that they go through to a website link. eg. Anti-Fatigue advert goes to Page error still

Google Organic (SEO)

In March 2013 you appeared in some keyword searches organically in Google. You only appeared in Google when someone searches 'Wholesale Matting Company' and in about 10 keyword variations related to Mats and of course as a Google advert.

In March 2014 mats.co.nz appeared in over 300 keyword searches organically in all variations on the first page of Google.co.nz, with specific links to pages on the website which relates a the search made. In about 100 of these searches you appear more than twice on the the first page.

Also to notice, that mats.co.nz appear in about 200 keyword searches made locally, eg. safety mats auckland, matting hamilton. This means if anyone is searching locally within there region or city, Wholesale matting is found at the top of the first page.

I recommend the following:

1. Continue to work on the backend of mats.co.nz
2. Lyn to continue to tag photos and page titles
3. Create individual pages hidden in website for Major cities, Auckland, Wellington, Hamilton

Facebook

Your Facebook page has been up now for over 6 months, as you know Facebook is a valuable tool to interact and be social with current, past and future customers. 

You are currently sitting at 26 likes. 0 likes more than Feb 2014.

I recommend the following:

1. Build up followers by connecting with email contacts, friends in Facebook personal pages, email marketing, facebook advertising
2. Connect with suppliers and customer Facebook business pages
3. Post as much as you can, this can include Jobs, portfolio, news, bargain bin, offers etc

Again I also would like mention I have a New Zealand email database of around 5000 schools and 2000 online users.I have sent an request to this database before offering NZ businesses offering a service they may be interested in and atleast 1000 of them 'like' that specific Facebook page. In some instances depending on the service or product, it can reach 3000 likes. This service is an extra service which will cost you $395 + gst.

Google Adwords

Your Google Adword spend in December was under $500 and your spend in Dec 2012 was $550, so a saving of $50. This indicates that there has been a change and savings made. This is the first time a saving has been made. Roughly a 10% saving.

Dec 2012 Spend = $550
Dec 2013 Spend = $499


Dec 2012 Clicks = 1450
Dec 2013 Clicks = 1390



Nov 2012 Spend = $483
Nov 2013 Spend = $595

Additions to recognize differently to 2012 include:
3 more Ad groups in Dec 13
About 70 extra Keywords in Dec 13
More than 60 extra clicks in Dec 12

Total number of keywords = 500 + keyword variations

About 200 to 280 keywords mats.co.nz still continue to feature and rank highly organically on the first page of google.co.nz

This indicates a few things:

1. Do you need Google Adwords featuring with these specific Keywords
2. What potential savings you will make by pausing ads in these specific keywords
3. Having mats.co.nz appear multiple times on a Google search worth the investment
4. If taking down the Ads in these searches will influence results

I still recommend we look at the following:

1. Pause half the keyword google ads that are dominant in Google organic results (Organic Keyword pdf attached)
2. Check ads link through to its personalised page eg. mats.co.nz/seagrass (This has improved well)
3. Check ad links, that they go through to a website link. eg. Anti-Fatigue advert goes to Page error still

Google Organic (SEO)

In Dec 2012 you appeared in some keyword searches organically in Google. You only appeared in Google when someone searches 'Wholesale Matting Company' and in about 10 keyword variations related to Mats and of course as a Google advert.

In Dec 2013 mats.co.nz appeared in over 300 keyword searches organically in all variations on the first page of Google.co.nz, with specific links to pages on the website which relates a the search made. In about 100 of these searches you appear more than twice on the the first page.

Also to notice, that mats.co.nz appear in about 200 keyword searches made locally, eg. safety mats auckland, matting hamilton. This means if anyone is searching locally within there region or city, Wholesale matting is found at the top of the first page.

I recommend the following:

1. Continue to work on the backend of mats.co.nz
2. Lyn to continue to tag photos and page titles
3. Create individual pages hidden in website for Major cities, Auckland, Wellington, Hamilton

Facebook

Your Facebook page has been up now for over 3 months, as you know Facebook is a valuable tool to interact and be social with current, past and future customers. 

You are currently sitting at 26 likes. 6 links more than Nov 2013.

I recommend the following:

1. Build up followers by connecting with email contacts, friends in Facebook personal pages, email marketing, facebook advertising
2. Connect with suppliers and customer Facebook business pages
3. Post as much as you can, this can include Jobs, portfolio, news, bargain bin, offers etc

I also would like mention I have a New Zealand email database of around 5000 schools and 2000 online users.I have sent an request to this database before offering NZ businesses offering a service they may be interested in and atleast 1000 of them 'like' that specific Facebook page. In some instances depending on the service or product, it can reach 3000 likes. This service is an extra service which will cost you $395 + gst.

Google Adwords

Your Google Adword spend in November is around $595 and your spend in Nov 2012 was $483, over $100 more. This indicates that there has been no initial savings made and the account has just continued to run as status quo.

Nov 2012 Spend = $483
Nov 2013 Spend = $595

Oct 2012 Spend = $456
Oct 2013 Spend = $552

Additions to recognize differently to 2012 include:
3 more Ad groups in Nov 13
About 100 extra Keywords in Nov 13
More than 350 extra clicks in Nov 13

Total number of keywords = 500 + keyword variations

About 200 to 280 keywords mats.co.nz still continue to feature and rank highly organically on the first page of google.co.nz

This indicates a few things:

1. Do you need Google Adwords featuring with these specific Keywords
2. What potential savings you will make by pausing ads in these specific keywords
3. Having mats.co.nz appear multiple times on a Google search worth the investment
4. If taking down the Ads in these searches will influence results

I still recommend we look at the following:

1. Pause half the keyword google ads that are dominant in Google organic results (Keyword pdf attached)
2. Check ads link through to its personalised page eg. mats.co.nz/seagrass
3. Check ad links, that they go through to a website link. eg. Anti-Fatigue advert goes to Page error

Google Organic (SEO)

Your website ranking organically in Google has increased dramatically since December 2012. In Nov 2012 you appeared in no keyword searches organically in Google. You only appeared in Google when someone searches 'Wholesale Matting Company' and as a Google advert.

In Nov 2013 mats.co.nz appears in over 200 keyword searches organically in all variations on the first page of Google.co.nz, with specific links to pages on the website which relates a the search made. In about 100 of these searches you appear more than twice on the the first page.

Also to notice, that mats.co.nz and about 200 keywords also appear in searches made locally, eg. safety mats auckland, matting hamilton. This means if anyone is searching locally within there region or city, Wholesale matting is found at the top of the first page.

I recommend the following:

1. Continue to work on the backend of mats.co.nz
2. Lyn to continue to tag photos and page titles
3. Create individual pages hidden in website for Major cities, Auckland, Wellington, Hamilton

Facebook

Your Facebook page has been up now for over 2 months, as you know Facebook is a valuable tool to interact and be social with current, past and future customers.

You are currently sitting at 20 likes. 8 linkes more than Oct 2013.

I recommend the following:

1. Build up followers by connecting with email contacts, friends in Facebook personal pages, email marketing, facebook advertising
2. Connect with suppliers and customer Facebook business pages
3. Post as much as you can, this can include Jobs, portfolio, news, bargain bin, offers etc

I also would like mention I have a New Zealand email database of around 5000 schools and 2000 online users.I have sent an request to this database before offering NZ businesses offering a service they may be interested in and atleast 1000 of them 'like' that specific Facebook page. In some instances depending on the service or product, it can reach 3000 likes. This service is an extra service which will cost you $395 + gst.

Google Adwords

Your Google Adword spend in October is around $100 more than Oct 2012. This indicates that there has been no initial savings made and the account has just continued to run as status quo.

Oct 2012 Spend = $456
Oct 2013 Spend = $552

Additions to recognize differently to 2012 include:
5 more Ad groups in Oct 13
Over 100 extra Keywords in Oct 13
More than 300 extra clicks in Oct 13

Total number of keywords = 500 + keyword variations

About 200 to 280 keywords mats.co.nz already feature and rank highly organically on the first page of google.co.nz

This indicates a few things:

1. Do you need Google Adwords featuring with these specific Keywords
2. What potential savings you will make by pausing ads in these specific keywords
3. Having mats.co.nz appear multiple times on a Google search worth the investment
4. If taking down the Ads in these searches will influence results

I recommend we look at the following:

1. Pause half the keyword google ads that are dominant in Google organic results (Keyword pdf attached)
2. Check ads link through to its personalised page eg. mats.co.nz/seagrass
3. Check ad links, that they go through to a website link. eg. Anti-Fatigue advert goes to Page error

Google Organic (SEO)

Your website ranking organically in Google has increased dramatically since December 2012. In Oct 2012 you appeared in no keyword searches organically in Google. You only appeared in Google when someone searches 'Wholesale Matting Company'.

In Oct 2013 mats.co.nz appears in over 200 keyword searches organically in all variations on the first page of Google.co.nz, with specific links to pages on the website which relates a the search made. In about 100 of these searches you appear more than twice on the the first page.

I recommend the following:

1. Continue to work on the backend of mats.co.nz
2. Lyn to continue to tag photos and page titles

Facebook

Your Facebook page is now up and operational, as you know Facebook is a valuable tool to interact and be social with current, past and future customers.

You are currently sitting at 12 likes.

I recommend the following:

1. Build up followers by connecting with email contacts, friends in Facebook personal pages, email marketing, facebook advertising
2. Connect with suppliers and customer Facebook business pages
3. Post as much as you can, this can include Jobs, portfolio, news, bargain bin, offers etc